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This web page states the following, "A team of highly qualified craftsman were assembled in 2003 to establish a name synonymous with quality Goodall Custom Cabinets." We viewed that the web page said " Over the years, our clientele of designers, architects and homebuilders nationwide have come to appreciate and expect that every piece of furniture produced would be custom at the highest level." It also said " Cabinetry is our passion and our vision is to convey why were worthy to be in your home." The header had handcrafted as the highest ranking search term. It is followed by cabinetry, cabinets, and furniture which isn't as ranked as highly as handcrafted. The next words they uses is arizona. phoenix was included and will not be viewed by search parsers.